KEY INFORMATION
PART OF A HUGE EVENT
HELD ON THE GROUNDS OF THE ROUTE 960 COUNTRY MUSIC FESTIVAL.
2025 HAD ALMOST 600 FESTIVAL-GOERS IN ATTENDANCE.
TICKET SALES & CAMPSITES SALES FOR THE 2026 ROUTE 960 FESTIVAL HAVE ALREADY SURPASSED 2025. WE ARE EXPECTING A HUGE CROWD.
CUSTOMER BASE
AVERAGE DISTANCE OF A FESTIVAL-GOER WAS 125KM FROM STRAIT SHORES
THE MAJORITY OF OUR CUSTOMER BASE WAS FROM PEI, NS, AND SOME AS FAR AS FLORIDA AND ALBERTA.
A LARGE PORTION OF OUR CUSTOMER BASE STAYS ON SITE DURING OUR 3 DAY EVENT.
AN EVENT WITHIN AN EVENT
DESPITE BEING ON THE FESTIVAL GROUNDS, THE UPPER CAPE MARKET WILL BE OPEN TO THE PUBLIC WITH ITS OWN ENTRANCE.
THE UPPER CAPE MARKET WILL BE TREATED AS A DISTINCT EVENT, WITH SPECIFIC MARKETING & PROMOTION.
10' X 10'
MARKET SPACE
UNSERVICED
$125.00
UNSERVICED
CAMPSITES
FRIDAY NIGHT
$30.00
3 DAYS
$70.00
VENDOR INFORMATION
THE GOAL OF THE ROUTE 960 MUSIC FESTIVAL IS TO MAINTAIN THE SAME ATMOSPHERE AS 2025, BUT WITH PLANS TO MAKE THE 3 DAYS TRULY AN EVENT, BUZZING WITH ACTIVITY.
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THE UPPER CAPE MARKET IS A HUGE PART OF THAT PLAN.
THE UPPER CAPE MARKET IS ON PACE TO BE THE LARGEST OPEN AIR MARKET HELD IN SOUTH EASTERN NEW BRUNSWICK.
VENDOR PERKS
MARKET BADGE & ARTWORK
ONCE YOU HAVE REGISTERED, VENDORS ARE PROVIDED ARTWORK FOR SOCIAL MEDIA POST, TO LET YOUR CUSTOMERS KNOW WHERE YOU WILL BE.
VENDOR SPOTLIGHT
SEND US YOUR SOCIAL MEDIA LINKS, PHOTOS, EVEN VIDEOS. WE WILL FEATURE YOU IN REPEATED POSTS.
LET'S WORK TOGETHER TO PROMOTE THE HECK OUT OF EACH OTHER.
2 DAY EVENT
EXPOSE YOUR PRODUCTS & SERVICES TO A LARGE CROWD OF NEW CLIENTS, OVER 2 DAYS. FRIDAY & SATURDAY
AVOID DUPLICATION & REPETITION
IT IS VERY IMPORTANT TO SIGN UP EARLY, AVOIDING TOO MUCH DUPLICATION IS VERY IMPORTANT TO US. THE SOONER YOU SIGN UP, THE SOONER YOU ARE ASSURED A BIT OF EXLUSIVITY.
THE ROUTE 960 FESTIVAL & UPPER CAPE MARKET ARE ALWAYS LOOKING FOR PARTNERS TO TAKE PROMOTION TO THE NEXT LEVEL. IF YOU WOULD LIKE TO WORK WITH US ON A PROMOTION, WE WOULD LOVE TO HEAR FROM YOU.
FOR EXAMPLE
TICKET GIVEAWAYS
ROUTE 960 & THE UPPER CAPE MARKET, CAN PROVIDE YOU WITH TICKETS TO GIVEAWAY, WHEN RUNNING A PROMOTION WITH YOUR CUSTOMER BASE.
BUNDLES.
A DISCOUNT WHEN A CUSTOMER PURCHASES SOME OF OUR MERCH COMBINED WITH YOUR PRODUCTS.
50/50 DRAW DOOR PRIZES
EACH NIGHT, ROUTE 960 WILL HAVE A 50/50 DRAW. WE WOULD WELCOME ANY VENDOR WILLING TO ADD TO THE PRIZE LIST. PARTICIPATING VENDORS WOULD RECEIVE MENTIONS DURING THE PROMOTION OF THE DRAW LEADING UP TO THE SHOW AND DURING.
CROSS PROMOTION